Customer Advocates
There is only one way to grow an organization in a sustainable fashion: grow customers. It may be easier and less expensive to increase the average transaction or increase purchase frequency, but an organization that isn't growing in real terms is dying. There is a difference between a satisfied customer and a loyal customer. There is also a difference between a loyal customer and a Customer Advocate.
" The most critical driver of sustainable growth is an expanding base of loyal customers...It is even better if these loyal customers become advocates, thereby creating a large, vocal, and unpaid sales force." - First, Break All The Rules - Marcus Buckingham & Curt Coffman
This half-day workshop will help you:
- create a customer-centric culture
- deliver a "brand experience" that exceeds your "brand promise"
- develop different strategies for " keeping customers " than for " winning customers"
- design a personalized " high-touch " strategy
- better measure customer status: dissatisfied, satisfied, loyal, or advocate
- learn why your most valuable asset is an unhappy customer
- develop strategies to create a complete moment of truth experience
- and much more . . .
Transform your organization! Transform managers into leaders, employees into partners, workgroups into teams, and customers into advocates!
Testimonials: " John's presentation was wonderful! He is very knowledgeable and very engaging. He really challenged me to think about my leadership style and how I can improve. Here are some highlights of his workshop...When your customers are served by talented teams, you will have customer advocates - not just simply customers, but customers who sing your praises and bring others to you." - Kelli Montgomery, M. Ed - Instructional Technology Coordinator, Birdville ISD
Tuition:
- $295 per person for 5-9 people
- $245 per person for 10-19 people
- $195 per person for 20-29 people